Booking by name means the reservation is made for one particular woman from the roster rather than for a technique, and she is the woman who arrives.
On a site built around portraits, the name is the booking. A guest writes Jasmin, one hour, tonight, rather than asking for a masseuse, and the confirmation that comes back from the office names Jasmin too. The woman in the frame is the woman who knocks. That is the whole reason for hanging the roster like a gallery instead of printing a menu.
Named reservations meet an obvious limit: one woman can be in one room at a time. If Jasmin, German, is taken at the requested hour, the office tells the guest so in plain words and offers two routes. One is a later hour with Jasmin herself. The other is a suggestion from the wall with something in common, perhaps Molly, Irish, whose profile lists the same five sessions. The guest chooses. What never happens is a different woman turning up under Jasmin's name.
A name decides who comes. It does not decide the fee: all fifteen share one rates table, printed on each profile, so an hour with Nora and an hour with Milena are both EUR 180 for a guest on his own. It does not decide the timing either, which for any central address stays at forty to sixty minutes, whatever neighbourhood her profile mentions. And it does not decide the deposit, which follows the shape of the booking rather than the woman. A first reservation with Cindy for ninety minutes is EUR 270 and sends EUR 135 ahead; the same ninety minutes with Cindy, booked for today by a guest the house already knows, is paid in full when she arrives.
Guests who return to the same woman often ask whether she remembers them. The office keeps the thread, and a message that begins with her name and the date of the last visit makes the rest easy.
The guide to booking a masseuse by name walks through the exchange, and home district explains why where she lives does not move the clock.