Booking by name means the reservation is made for one particular woman from the roster rather than for a technique, and she is the woman who arrives.
On a site built around portraits, the name is the booking. A guest writes Jasmin, one hour, tonight, rather than asking for a masseuse, and the written confirmation in the thread names Jasmin too. The woman in the frame is the woman who knocks. That is the whole reason for hanging the roster like a gallery instead of printing a menu.
Named reservations meet an obvious limit: one woman can be in one room at a time. If Jasmin, German, is taken at the requested hour, the reply says so in plain words and leaves two routes open. One is a later hour with Jasmin herself. The other is a different name from the wall with something in common, perhaps Molly, whose profile lists the same five sessions, if she is free and accepts. The guest chooses. What never happens is a different woman turning up under Jasmin's name.
A name decides who comes. It does not decide the fee: all fifteen share one rates table, printed on each profile, so an hour with Nora and an hour with Milena cost a guest on his own exactly the same. It does not decide the timing either, which for any central address stays at forty to sixty minutes, whatever neighbourhood her profile mentions. And it does not decide the deposit, which follows the shape of the booking rather than the woman. A first reservation with Cindy for ninety minutes goes ahead once half of its fee has cleared; the same ninety minutes with Cindy, booked for today by a guest the house already knows, is paid in full when she arrives.
Guests who return to the same woman often ask whether she remembers them. The thread is still there, and a message that begins with her name and the date of the last visit makes the rest easy.
The guide to booking a masseuse by name walks through the exchange, and home district explains why where she lives does not move the clock.